Head Of Corporate Marketing

Description:

Lalani & Associates is a professional services firm that provides Citizenship & Residency services through global investor immigration programs, offering paths to residency and citizenship in Canada, Europe, the UK, the USA, and other countries.

Responsibilities

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door

• Deploy successful marketing campaigns and own their implementation from ideation to execution

• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

• Produce valuable and engaging content for our website and blog that attracts and converts our target groups

• Build strategic relationships and partner with key industry players, agencies, and vendors

• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

• Oversee and approve marketing material, from website banners to hard-copy brochures and case studies

• Measure and report on the performance of marketing campaigns, gain insight, and assess against goals

• Analyze consumer behavior and adjust email and advertising campaigns accordingly

Requirements and skills

• Demonstrable experience in marketing together with the potential and attitude required to learn

• Proven experience in identifying target audiences and in creatively devising and leading across-channels marketing campaigns that engage, educate, and motivate

• Solid knowledge of website analytics tools (e.g., Google Analytics & Search console)

• Experience in setting up and optimizing Google Adwords campaigns

• Numerically literate, comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets

• A sense of aesthetics and a love for great copy and witty communication

• Up-to-date with the latest trends and best practices in online marketing and measurement