Description:
The Graphic Designer plays a crucial role in creating visually appealing and impactful design assets that align with the brand's identity and marketing objectives. This role requires a creative individual with strong design skills and the ability to conceptualize and execute design projects across various mediums.
Responsibilities:
- Develop creative and innovative design concepts, layouts, and visual assets for various projects.
- Keep track of design requirements through a content calendar and keep designs ready in advance to stay on track.
- Develop creative concepts and design solutions for various marketing materials, including but not limited to digital graphics, print materials, social media visuals, and videos.
- Interpret brand guidelines, devise templates for various campaigns and maintain consistency in design elements, colors, typography, and imagery across different platforms and materials.
- Use the appropriate colors and layouts for each graphic while receiving and incorporating feedback from team.
- Competitive analysis and making sure to create content according to the latest market trends.
Qualifications and Skills:
- Proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator) and video editing software such as Adobe Premiere Pro, or other relevant tools.
- At least 2 years of experience working as graphic designer.
- A strong portfolio showcasing a range of graphic design and video editing projects, demonstrating creativity, technical skills, and a variety of styles can be an added advantage.
- Effective communication skills to collaborate with cross-functional teams and interpret design briefs.