Description:
Digilog Softwares is looking for a Google & Facebook Ads Manager to join our dynamic team in Lahore!
Responsibilities:
- Manage and optimize Google Ads and Facebook Ads campaigns to drive traffic and conversions.
- Conduct keyword research and refine targeting strategies for effective campaigns.
- Handle product listings in Google Merchant Center (GMC) for e-commerce sites.
- Monitor and report performance using Google Analytics and Meta Ads tools.
- Perform A/B testing to enhance ad performance and landing pages.
- Create compelling content for campaigns, ads, and marketing initiatives.
- Write copy and manage content creation as part of advertising strategies.
Requirements:
- Proven experience with Google Ads and Facebook Ads management.
- Knowledge of Google Merchant Center and Facebook Business Suite.
- Familiarity with Google Analytics, Google Tag Manager (GTM), and audience targeting techniques.
- Experience installing and managing Facebook Pixels for tracking and optimizing conversions.
- Ability to track customer journey activities such as page views, add-to-cart actions, and purchases.
- Proficient in using AI tools to create campaign content.