Description:
We are searching for a talented and experienced Google Ads/SEM/PPC Expert to join our growing team. In this role, you will be responsible for developing, managing, and optimizing paid search campaigns for our clients across various industries. You will play a key role in driving qualified traffic, leads, and conversions through effective campaign strategies and budget management.
Responsibilities:
- Conduct in-depth keyword research and competitive analysis to identify the most relevant and profitable keywords for client campaigns.
- Develop and structure targeted Google Ads campaigns aligned with client goals and budget.
- Create compelling ad copy that resonates with target audiences and drives high click-through rates.
- Manage campaign budgets effectively and optimize bids for maximum return on investment (ROI).
- Monitor campaign performance metrics, analyze data, and make adjustments to improve results.
- Generate reports for clients, presenting insights and recommendations for campaign improvement.
- Stay up-to-date with the latest Google Ads features, best practices, and industry trends.
Qualifications:
- Proven experience in managing and optimizing Google Ads campaigns.
- A strong understanding of SEM/PPC principles and auction dynamics.
- Excellent keyword research and competitive analysis skills.
- Ability to write clear, concise, and persuasive ad copy.
- Experience with conversion tracking and attribution modeling.
- Strong analytical skills with the ability to interpret data and draw actionable insights.
- Excellent communication and presentation skills.