Description:
This is a full-time hybrid role for a Google Ads Specialist at GKHair. The Google Ads Specialist will be responsible for day-to-day tasks associated with managing Google Ads campaigns, including keyword research, ad copy creation, and performance analysis. The specialist will also collaborate with the team to understand business goals, develop effective advertising strategies, and optimize campaigns for maximum ROI.
Key Responsibilities:
- Plan, implement, and optimize Google Ads campaigns across Search, Display, Video, and Shopping networks.
- Conduct keyword research, ad copy creation, and landing page optimization to improve campaign performance.
- Monitor and analyze campaign performance data using Google Analytics and other tools to make data-driven decisions.
- Manage advertising budgets effectively, ensuring campaigns are delivering within target CPL, CPA, and ROI goals.
- Stay updated with Google Ads best practices, industry trends, and platform updates to maintain campaign effectiveness.
- Collaborate with cross-functional teams including design, content, and development to ensure cohesive marketing strategies.
- Provide regular reporting and insights on campaign performance to stakeholders, including recommendations for improvement.
Knowledge, Experience & Competencies:
- Proven experience (2+ years) managing Google Ads campaigns, with a strong portfolio of successful campaigns.
- Google Ads certifications (Google Ads Search Certification, Google Ads Display Certification) preferred.
- Proficiency in Google Analytics and other analytics platforms.
- Strong analytical skills with the ability to interpret data and trends, and provide actionable insights.
- Excellent communication and teamwork skills, with the ability to collaborate effectively with stakeholders.
- Ability to manage multiple projects and prioritize tasks in a deadline-driven environment.
- Experience with A/B testing and conversion rate optimization (CRO) techniques is a plus.
- Knowledge of SEO principles and how they relate to Google Ads campaigns is desirable
Formal Education Required:
- Bachelor's degree in Marketing, Business, Communications, or a related field.