Google Ads Specialist

Description:

As our Google Ads Specialist, you will play a crucial role in driving our customer acquisition and revenue growth through effective search engine marketing strategies. You'll be responsible for managing, optimizing, and scaling our Google Ads campaigns, PPC campaigns, ensuring they meet our targets for ROI and ad spend efficiency.

Responsibilities:

* Designing, implementing, and managing Google Ads campaigns, including search, display, and video ads for our online educational/self-development courses such as Mind Mapping Course, Speed Reading Course, Memory Skills Course, Self-Management Course, and many more.

* Conduct market research, strategize, and execute PPC ads.

* Conducting keyword research and analysis to ensure optimal campaign performance.

* Monitoring and optimizing ad spend to achieve maximum ROI.

* Analyzing campaign data, generating insights, and making data-driven decisions to improve performance.

* Collaborating with the marketing team to align Google Ads strategies with overall marketing goals.

* Staying up-to-date with PPC and SEM trends, tools, and best practices.

Qualifications:

* Deep understanding of Google Adwords, Google Analytics, SEO, and PPC.

* Proven experience in Google Ads management, with a portfolio of successful campaigns and ROI.

* Strong analytical skills and experience with Google Analytics and other digital marketing tools.

* Excellent problem-solving abilities and a data-driven mindset.

* Knowledge of SEO principles and digital marketing strategies.

* Effective communication skills and the ability to work collaboratively in a team environment.

* Certification in Google Ads is highly preferred. Basic and advanced certifications.