Google Ads Specialist

Description:

This is a full-time on-site role located in Lahore for a Google Ads Specialist. The main responsibilities for this role include developing and implementing Google Ads strategies, analyzing campaign performance, and optimizing campaigns through A/B testing. The successful candidate will have experience with Google Ads, exceptional analytical skills, and the ability to work collaboratively with cross-functional teams.

Qualifications

• A Bachelor's degree in Marketing, Business, Computer Science or equivalent work experience
• At least 2-3 years of experience in Google Ads, including campaign strategy development and optimization
• Experience in A/B testing, analysis and optimization of campaigns
• Working knowledge of web analytics tools such as Google Analytics
• Excellent analytical and problem-solving skills
• Strong communication and interpersonal skills
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously
• Google Ads certification is preferred
• Experience with other advertising platforms such as Facebook Ads, LinkedIn Ads, or Twitter Ads is a plus
• SEO experience is a plus