Google Ads Specialist

Description:

Biztek Apps is looking for a highly motivated and experienced Google Ads Specialist to join their digital marketing team. The ideal candidate will manage, create, and optimize Google Ads campaigns across various platforms to drive high-quality traffic and conversions for both client and internal projects. The role requires strong analytical skills, creativity, and the ability to work in a fast-paced environment.

Key Responsibilities:

• Plan, create, and manage PPC campaigns across Google Search, Display, Shopping, and YouTube.

• Conduct keyword research, optimize bids, ad copy, and landing pages.

• Monitor and analyze campaign performance metrics to maximize ROI.

• Perform A/B testing on ads and landing pages to improve CTR and conversion rates.

• Provide regular reports and insights to management with actionable recommendations.

• Stay up-to-date with the latest trends and best practices in paid search marketing.

Requirements:

• Proven experience as a Google Ads Specialist or in a similar role.

• Hands-on experience with Google Ads, Google Analytics, and other PPC tools.

• Strong analytical skills and attention to detail.

• Ability to manage multiple campaigns and meet deadlines.

• Certification in Google Ads is a plus.

Benefits:

• Competitive salary based on experience.

• Performance bonuses.

• Leave encashment.

• Annual bonus.

• Medical reimbursement.

• Provident fund.

• Friendly and collaborative work environment.

• Opportunities for learning and professional growth.

• Fun workplace with annual tours and bi-annual dinners.