Google Ads Expert

Description:

Job Responsibilities:

• Develop comprehensive Google Ads strategies aligned with the requirements, industry trends, and best practices.
• Create and configure Google Ads campaigns, including account structure, ad groups, keywords, ad copy, extensions, and tracking mechanisms. Continuously monitor and optimize campaigns to improve performance, increase click-through rates (CTR), lower cost per click (CPC), and maximize conversions.
• Conduct thorough keyword research to identify relevant and high-performing keywords that align with campaign objectives.
• Write compelling ad copy and create visually appealing ad creatives that resonate with the target audience. Conduct A/B testing of ads to identify the most effective messaging, calls-to-action, and creative elements. Continuously optimize ad performance and ad extensions.
• Monitor campaign performance metrics such as impressions, clicks, conversions, click-through rates (CTR), quality score, and return on ad spend (ROAS). Generate regular reports to provide insights, analyze trends, and make data-driven recommendations for campaign optimization.
• Ensure efficient allocation and management of ad budgets across campaigns. Monitor spending and adjust bids to maximize campaign performance within budget constraints. Provide budget recommendations based on client objectives and industry benchmarks.