Description:
This is a full-time on-site role for a Google Ads Expert at Mindrind in Lahore. The Google Ads Expert will be responsible for managing Google Ads campaigns, optimizing ad performance, conducting keyword research, analyzing data, and implementing strategies to improve ROI and conversions.
Key Responsibilities:
- Develop and execute high-performing Google Ads campaigns across various platforms (Search, Display, YouTube, etc.).
- Conduct keyword research, competitive analysis, and audience segmentation to optimize ad performance.
- Monitor and analyze campaign performance metrics, making data-driven adjustments to improve outcomes.
- Collaborate with content and design teams to create compelling ad copy and visuals.
- Manage budget allocations and bidding strategies to maximize ROI.
- Stay updated on industry trends, best practices, and Google Ads features to enhance campaign effectiveness.
- Provide regular performance reports and insights to stakeholders, highlighting key metrics and recommendations for improvement.
- Test and implement new strategies, including A/B testing and remarketing campaigns.
Qualifications
- Google Ads Management, Keyword Research, and Data Analysis skills
- Experience in optimizing ad performance and improving ROI
- Knowledge of SEO and PPC best practices
- Strong analytical and problem-solving skills
- Excellent communication and collaboration abilities
- Relevant Google Ads certifications
- Bachelor's degree in Marketing, Advertising, or related field.