Description:
We are seeking a skilled and passionate Google Ads Expert to join our dynamic marketing team. The ideal candidate will have a deep understanding of Google Ads, a knack for data analysis, and a proven track record of driving successful advertising campaigns. You will play a key role in developing and executing our Google Ads strategy, optimizing campaigns, and maximizing ROI.
Key Responsibilities:
- Campaign Management: Create, manage, and optimize Google Ads campaigns across Search, Display, and Shopping networks to meet business objectives.
- Keyword Research: Conduct thorough keyword research to identify high-value opportunities and trends in our industry.
- Performance Analysis: Analyze campaign performance data to identify insights and recommend actionable improvements.
- A/B Testing: Design and implement A/B tests for ad copy, landing pages, and targeting strategies to enhance campaign effectiveness.
- Budget Management: Monitor and manage campaign budgets to ensure efficient spend and maximized returns.
- Reporting: Generate regular reports on campaign performance, providing clear insights and recommendations for future strategies.
- Collaboration: Work closely with cross-functional teams, including SEO, content, and design, to align messaging and maximize impact.
- Stay Current: Keep up-to-date with the latest trends, best practices, and Google Ads features to continuously improve campaign performance.
Qualifications:
- Proven experience managing Google Ads campaigns with a focus on performance and ROI.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Proficiency in Google Ads, Google Analytics, and related tools.
- Familiarity with SEO principles and digital marketing strategies.
- Excellent communication and collaboration skills.
- Google Ads certification is a plus.