Game Marketing Specialist

 

Description:

We're hiring a skilled Game Marketing Specialist to join our team.

 

Requirement includes:

 

-Analyzing campaign performance using data analytics for maximum ROI.

 

-Conducting market research to define target audience, positioning, and marketing pillars.

 

-Maintaining brand identity and creating launch & and yearly marketing plans aligned with the product roadmap.

 

-Developing innovative marketing programs and viral content.

 

-Optimizing game visibility on app stores and managing promotional assets.

 

-Collaborating with the user acquisition team to optimize advertising campaigns.

 

-Analyzing marketing campaign performance and reporting to the production team.

 

-Participating in game development by recommending improvements for user experience, engagement, and retention.

 

-Leveraging deep ROI knowledge to optimize campaigns for profitability.

 

-Demonstrating proficiency in playable ads within comprehensive marketing strategies.

 

-Executing and optimizing campaigns across diverse platforms: Google, Unity, Mintegral, IronSource, App-lovin.

 

-Developing and managing interactive, video, and playable ad formats for enhanced user engagement.

 

-Overseeing positioning and visibility on major app platforms: Play Store, App Store, Huawei Store, and Amazon.

 

-Utilizing in-depth knowledge for effective user acquisition and expanding the player base.

 

-Staying updated on gaming and digital marketing trends, competitor activities, and emerging technologies.

 

-Exhibiting strong copywriting skills for compelling marketing materials and ads.

 

-Ensuring consistency and precision in messaging and branding with meticulous attention to detail.

 

-Taking a proactive approach to projects, demonstrating ownership from conception to timely and successful execution.

 

An ideal candidate Must have:

 

-Gaming industry experience.

-Strong analytical skills with a meticulous mind.

-A creative spirit capable of creating innovative marketing programs that are result-oriented.

-Strong leadership skills.