Freelance Marketing Expert

Description:

Flexing It is a Freelance consulting marketplace that connects Freelancers and independent Consultants with organisations that are seeking independent talent.

Flexing It has partnered with Our client, a leading global software company, is looking to engage with a Marketing Expert to help refine an AI agent.

Our client is working on developing an AI agent that will support Marketing teams in delivering better.

- As part of this, they are keen to engage with experienced Marketing professionals who have led teams and managed budgets to help them.

- Define the use cases and types or support expected better - this will be across the core marketing areas including, Marketing Strategy, Insights, Brand Management, Digital & Performance marketing etc

- Provide feedback on the current outputs being generated by the AI model and help refine this further.

Note:

This will be a 2-month engagement to start with the potential to get extended. Delivery will be fully remote and 50% capacity (4-6 hrs/day) is expected with some overlap with the US time zone

Skills Required

- 12+ years of experience is required in either of the following areas:

- Analytics/CRM, data visualisation

- Brand management

- Digital marketing - performance marketing, direct-to-consumer, campaign analytics, web analytics;

- Insights/market research - consumer research, industry analysis, competitor benchmarking;

- Marketing strategy and business planning;

- Advertising/media management