Description:
As a Facebook Ads Manager specializing in the local service industry, you will lead comprehensive, data-driven ad campaigns that deliver measurable results. We are seeking a true expert in Facebook advertising with a solid portfolio that reflects a history of successful, high-ROI campaigns. This role requires a seasoned professional with an advanced understanding of Facebook Ads and a proactive approach to managing and optimizing campaigns independently. You should possess the skills to solve challenges autonomously and bring a strategic mindset to drive client success without the need for constant oversight.
Key Responsibilities:
- End-to-End Campaign Management: Lead the creation, execution, and management of Facebook ad campaigns tailored for local service industry clients. Ensure campaigns are optimized to achieve maximum reach and conversion.
- ROI-Driven Optimization: Regularly analyze campaign performance to refine strategies, adjust bids, and maximize return on investment. Your experience should demonstrate your ability to drive high-impact results consistently.
- Advanced Audience Targeting: Conduct in-depth audience research to identify and target ideal segments, maximizing the relevance and effectiveness of each campaign.
- Strategic Client Collaboration: Work closely with customer managers to align ad strategies with specific client business objectives, ensuring that every ad aligns with the overarching marketing goals and messaging.
- Budget Management and Bid Adjustments: Strategically monitor and adjust budgets and bids to ensure optimal campaign performance, using data-driven insights to make real-time adjustments for best results.
- Stay Updated on Trends and Policies: Continuously stay abreast of Facebook’s advertising policies, platform updates, and industry trends. Your proactive approach should reflect an eagerness to leverage the latest insights to keep campaigns effective and compliant.
- Transparent Reporting: Prepare and present detailed performance reports for clients and internal teams, offering insights and actionable recommendations that improve understanding and drive strategic decision-making.
- Growth and Self-Learning: As a Facebook Ads Manager, you are expected to independently refine your skills and stay updated with the latest trends, best practices, and tools in Facebook advertising. We seek a candidate who tackles challenges head-on and continuously learns and implements new techniques to keep our campaigns at the forefront of industry standards.
Qualifications:
- Demonstrated expertise in Facebook advertising, with a portfolio that showcases high-ROI campaigns and strategic optimizations.
- Strong analytical skills and a data-driven mindset for maximizing ad performance.
- Deep understanding of Facebook’s advertising platform, policies, and best practices for targeting and campaign management.
- Ability to manage multiple campaigns simultaneously, maintaining a high level of accuracy and attention to detail.
- Exceptional communication skills, with experience reporting on campaign performance and insights to clients and internal teams.
- Self-sufficient and proactive, capable of identifying and resolving challenges independently.
- Proven experience in managing campaigns for local service industries is a plus.