Email Marketing Specialist

Description:

Our client, a leading software house in Gulberg, Lahore, is looking for a skilled Email Marketing Specialist to develop and execute effective email marketing campaigns that drive customer engagement and conversions. The ideal candidate must have 3 to 4 years of experience in email marketing, campaign optimization, and audience segmentation.

Key Responsibilities:

• Plan, design, and execute email marketing campaigns to maximize engagement.
• Analyze campaign performance and implement data-driven improvements.
• Collaborate with content and design teams to create engaging emails.
• Optimize email templates for responsiveness and deliverability.
• Conduct A/B testing to improve email open rates and conversions.
• Ensure compliance with email marketing best practices and regulations.

Requirements:

• 3 to 4 years of experience in email marketing.
• Strong knowledge of email marketing tools and automation platforms.
• Ability to analyze email campaign metrics and improve performance.
• Experience in content creation and audience segmentation.
• Familiarity with HTML/CSS for email templates is a plus.