Description:
As an Email Marketing Specialist at Next Gen, you will be responsible for creating, optimizing, and executing email marketing strategies to nurture leads, enhance customer relationships, and increase brand awareness. You will collaborate with various teams to design compelling campaigns and analyze performance metrics to ensure the highest level of effectiveness. This position requires on-site availability at our Civic Centre office in Bahria Town, Rawalpindi, and works on a night shift from 9 PM to 6 AM. Proficiency in GoHighLevel is required to manage and automate our email marketing workflows efficiently.
Key Responsibilities:
- Develop and execute targeted email marketing campaigns (newsletters, promotional emails, product announcements, etc.) using GoHighLevel
- Segment and maintain email lists based on customer behavior, demographics, and preferences
- Craft compelling subject lines, copy, and design to maximize open rates and conversions
- Use GoHighLevel to set up automated email sequences, triggers, and workflows for lead nurturing
- Analyze campaign performance metrics (open rates, click-through rates, conversions) and adjust strategies for optimization
- A/B test email campaigns and implement best practices for email marketing
- Collaborate with design and content teams to create visually appealing and engaging email templates
- Stay up-to-date with industry trends and best practices in email marketing and digital marketing
- Manage and maintain email marketing platforms, particularly GoHighLevel, to streamline workflows and track results
Qualifications:
- Proven experience as an Email Marketing Specialist or similar role
- GoHighLevel expertise is a must – experience in campaign automation, lead management, and email workflows using GoHighLevel
- Strong knowledge of email marketing best practices, segmentation, and automation
- Proficient in using email marketing platforms and analytics tools
- Strong copywriting skills with the ability to create engaging and persuasive content
- Familiarity with HTML/CSS for email templates is a plus
- Experience with A/B testing and data-driven decision-making
- Excellent attention to detail and project management skills
- Strong communication skills, both written and verbal
- Ability to work independently and collaboratively in a fast-paced environment