Email Marketing Specialist

 

Description:

𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:

 

𝗦𝗲𝘁𝘂𝗽 & 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁:

 

-Oversee email databases, ensuring compliance with GDPR and other regulations.

- Manage email infrastructure, including multiple mailboxes and domains, to optimize deliverability and minimize spam risks.

- Configure DKIM, SPF, and DMARC settings for secure email authentication.

- Implement dynamic content techniques using AI tools for content creation and A/B testing.

- Set up and maintain Smartlead and other email warm-up settings for high-volume campaigns.

- Design professional email signatures for consistent branding.

 

𝗘𝗺𝗮𝗶𝗹 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻:

 

- Plan, create, and execute targeted email marketing campaigns, including newsletters and promotions.

- Optimize templates for mobile devices and ensure high deliverability.

- Drive B2B and B2C marketing, generating quality leads and expanding the email database.

- Proven skills in Effective email copywriting series.

 

𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 & 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀:

 

- Track and analyze key metrics like open rates, click-through rates, lead generation, and database growth.

- Provide insights to refine and optimize email marketing strategies.

 

𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗦𝘂𝗽𝗽𝗼𝗿𝘁 & 𝗧𝗼𝗼𝗹𝘀 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁:

 

- Manage tools such as Zapmail, Sales Navigator, Hubspot, and Smartlead to enhance email marketing efforts.

- Offer technical support for email infrastructure and tool integration.

 

𝗤𝘂𝗮𝗹𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀:

 

- Bachelor’s degree in Marketing, Business, or a related field.

- Minimum 1 year of experience in email marketing with a focus on infrastructure -setup and management, lead generation, and nurturing.

- Proven experience in email marketing and using marketing automation tools.

- Proficiency in HTML, content management systems, and email marketing best practices.

- Strong analytical skills with a data-driven approach.

- Experience with DKIM, SPF, DMARC, email deliverability, and AI tools for content optimization.

- Familiarity with tools like Smartlead, Zapmail, Apollo, and Millionverifier.