Description:
The Email Marketing Specialist will play a crucial role in driving lead generation and growth through effective cold email campaigns. You will be responsible for utilizing existing CRMs and tools to manage email lists, create compelling content, execute campaigns, and analyze performance.
Key Responsibilities:
- Develop and implement targeted cold emailing campaigns using CRMs like Salesforce and tools like Apollo.io.
- Manage email lists, ensuring data accuracy and compliance with relevant regulations (e.g., GDPR, CAN-SPAM).
- Create engaging and persuasive email copy tailored to specific audiences.
- Utilize data scraping techniques to build and maintain high-quality prospect lists (within legal and ethical boundaries).
- Automate email workflows and sequences to improve campaign efficiency.
- Track and analyze campaign performance metrics (e.g., open rates, click-through rates, conversions) using provided reporting tools.
- Continuously optimize email campaigns based on data insights and best practices.
- Stay up to date with the latest cold emailing trends and strategies.
- Collaborate with the marketing team to ensure alignment with broader marketing objectives.
Qualifications:
- 2-3 years of experience in email marketing, preferably with a focus on B2B lead generation.
- Proven track record of successfully running and managing cold email campaigns.
- In-depth knowledge and experience using CRMs like Salesforce and email prospecting tools like Apollo.io.
- Strong understanding of email marketing best practices, including DKIM, SPF, and DMARC.
- Excellent written and verbal communication skills with the ability to craft compelling email copy.
- Detail-oriented and organized, with a strong analytical mind.
- Ability to work independently and manage multiple tasks simultaneously.
- Proactive problem-solving skills.