Description:
Join Our Team as an Email Marketing Specialist!
Responsibilities:
Setup & Management:
- Oversee email databases, ensuring compliance with GDPR and other regulations.
- Manage email infrastructure, including multiple mailboxes and domains, to optimize deliverability and minimize spam risks.
- Configure DKIM, SPF, and DMARC settings for secure email authentication.
- Implement dynamic content techniques using AI tools for content creation and A/B testing.
- Set up and maintain Smartlead and other email warm-up settings for high-volume campaigns.
- Design professional email signatures for consistent branding.
Email Campaign Execution:
- Plan, create, and execute targeted email marketing campaigns, including newsletters and promotions.
- Optimize templates for mobile devices and ensure high deliverability.
- Drive B2B and B2C marketing, generating quality leads and expanding the email database.
- Proven skills in Effective email copywriting series.
Reporting & Analytics:
- Track and analyze key metrics like open rates, click-through rates, lead generation, and database growth.
- Provide insights to refine and optimize email marketing strategies.
Technical Support & Tools Management:
- Manage tools such as Zapmail, Sales Navigator, Hubspot, and Smartlead to enhance email marketing efforts.
- Offer technical support for email infrastructure and tool integration.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- 1-3 years of experience in email marketing with a focus on infrastructure setup and management, lead generation, and nurturing.
- Proven experience in email marketing and using marketing automation tools.
- Proficiency in HTML, content management systems, and email marketing best practices.
- Strong analytical skills with a data-driven approach.
- Experience with DKIM, SPF, DMARC, email deliverability, and AI tools for content optimization.
- Familiarity with tools like Smartlead, Zapmail, Apollo, and Millionverifier.