Email Marketing Specialist

Description:

• Develop and implement comprehensive email marketing strategies aligned with overall marketing goals.
• Collaborate with cross-functional teams to understand campaign objectives and target audience.
• Design and create engaging email campaigns, including copywriting, layout, and creative elements.
• Utilize segmentation and personalization strategies to tailor content for different audience segments.
• Ensure email campaigns are optimized for deliverability, open rates, and click-through rates.
• Implement and manage marketing automation workflows to nurture leads and guide customers through the sales funnel.
• Develop and optimize triggered email campaigns based on customer behavior and lifecycle stages.
• Monitor key performance indicators (KPIs) such as open rates, click-through rates, conversion rates, and revenue generated from email campaigns.
• Conduct A/B testing to optimize email performance and identify opportunities for improvement.
• Provide regular reports and insights to the marketing team on the effectiveness of email campaigns.
• Maintain and segment the email subscriber list to ensure relevant and targeted communication.
• Implement strategies for list growth, including lead capture and opt-in processes.
• Ensure all email campaigns comply with relevant regulations and best practices.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in email marketing, including campaign development, automation, and analysis.
• Strong understanding of marketing automation platforms (e.g., Mailchimp, HubSpot, Marketo) and CRM systems.
• Proficiency in HTML and experience with email marketing tools.
• Excellent written communication and copywriting skills.
• Analytical mindset with the ability to interpret data and derive actionable insights.
• Detail-oriented with strong organizational and project management skills.
• Ability to work collaboratively in a fast-paced environment.