Email Marketing Specialist

Description:

Responsibilities:

• Generate leads and build relationships by nurturing warm prospects and finding new potential sales outlets
• Take ownership in planning and managing multiple-segmented email marketing campaigns
• Use personalization to improve email performance
• You will have the freedom to create and own email and marketing strategies.
• You will have the flexibility to creatively design and implement large-scale automated email campaigns.
• You will seek to continuously improve through data analysis and the reporting of your campaign performance.
• You will create truly engaging and inspiring content for tech shops.
• Strong Skills in Email Deliverability and in Spamming Issue(DKIM, SPF, DMARC, MX)
• Create email marketing strategies for cold, warm and existing customers.
• Create various strategic programs via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails.
• Devise and execute A/B tests, manage the testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts, segments, send time, and new features intended to drive performance lift.
• Work in a team with designers and copywriters to optimize email creative and template structure based on best practices.
• Produce and execute all emails, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling.
• Monitoring deep analytics and performing actions based on them.
• Managing deliverability, inbox rate and reputation of domains and IP’s.