Email Marketing Specialist

Description:

Responsibilities

• Develop, implement, and manage end-to-end email marketing campaigns.
• Create engaging and targeted email content, subject lines, and calls to action.
• Segment and analyze email lists to optimize campaign performance.
• Conduct A/B testing to improve open rates, click-through rates, and conversions.
• Monitor and report on email campaign metrics, providing insights for future improvements.
• Stay up-to-date with industry trends and best practices in email marketing.

Requirements:

• Minimum of one year of proven experience in email marketing.
• Proficiency in email marketing tools and platforms (e.g., MailChimp, Constant Contact, etc.).
• Strong understanding of email marketing strategies and techniques.
• Excellent written and verbal communication skills.
• A creative mindset with the ability to develop compelling email content.
• Analytical skills to interpret campaign data and drive optimization.
• Knowledge of HTML and CSS for email template customization.
• Familiarity with email deliverability and anti-spam regulations.
• Ability to work effectively in a team environment.