Email Marketing Manager

Description:

Develop and maintain a comprehensive database/data collection to support targeted email marketing campaigns

Conduct regular analysis of email performance and provide detailed reports to track key metrics, including open rates, replies, and conversion rates

Optimise email campaigns to increase open rates and engagement, leveraging data-driven insights and best practices

Source relevant information and contact details using tools like Apollo to enhance prospect research and personalised outreach efforts

Cold Outreach and Campaign Development

Manage multiple cold email campaigns for clients, tailoring strategies to meet their specific goals and objectives

Craft compelling and personalised copy that grabs the attention of our target audience and drives them to take desired actions

Continuously research and implement innovative techniques to improve cold email effectiveness and maximise response rates

Client Communication and Results Reporting

Establish and maintain effective communication channels with clients, providing regular updates on campaign performance and results

Collaborate closely with clients to understand their unique business needs, industry trends, and target audience preferences

Foster strong relationships with clients, ensuring exceptional customer service and a positive working experience

Requirements

Bachelor's degree in Sales, Marketing, Communications, or a related field.

2-3 or more years of proven experience in email marketing, preferably in B2B SaaS companies

Expertise in A/B testing, email automation, tracking, and best practices

Strong Skills in Email Deliver ability and in Spamming Issues (DKIM, SPF, DMARC, MX).

Strong proficiency in email copy-writing, including crafting attention-grabbing hooks, compelling email openers, and impact subject lines

Experience managing multiple cold email campaigns and optimising open rates and replies

Familiarity with sourcing information using tools like, LinkedIn Sales Navigator and/or Apollo.io to enhance prospect research and outreach efforts.

Excellent written and verbal communication skills.

Self-starter with the ability to work independently and meet deadlines and goals

Flexibility to accommodate occasional meetings with Sales Reps in the US outside regular working hours

Prior experience with sending newsletters is a plus

Experience working with email designing tools and HTML is a plus