Email Marketing Executive

Description:

Key Responsibilities:

• Develop and execute email marketing campaigns, including promotional, transactional, and automated emails.
• Create engaging email content, including subject lines, body copy, and CTAs, tailored to different audience segments.
• Manage email marketing platforms (e.g., Mailchimp, HubSpot, or similar) and ensure compliance with industry regulations (e.g., GDPR, CAN-SPAM).
• Analyze campaign performance metrics and report on key findings to optimize future campaigns.
• Collaborate with the design team to create visually appealing email templates.
• Conduct A/B testing to refine email strategies and improve open and click-through rates.
• Build and segment email lists to target specific audiences effectively.
• Stay updated on email marketing trends and best practices to ensure cutting-edge strategies.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3 years of experience in email marketing or digital marketing.
• Proficiency in email marketing platforms and analytics tools.
• Strong writing and editing skills with attention to detail.
• Familiarity with HTML/CSS for email template customization is a plus.
• Excellent analytical skills and a data-driven mindset.