Description:
Are you a skilled Email Marketing Specialist with a passion for the IT industry? We are seeking a dynamic individual to join our team and contribute to our marketing efforts. If you have 1 to 3 years of experience in email marketing and a strong understanding of the IT sector, we want to hear from you.
Responsibilities:
- Develop and execute email marketing campaigns that align with the company's goals and target audience in the IT industry.
- Create compelling and relevant email content, including copy, graphics, and calls-to-action, to engage recipients and drive desired actions.
- Utilize customer data to segment email lists and create personalized messaging that resonates with different IT industry segments.
- Implement A/B testing strategies to optimize email subject lines, content, layouts, and sending times for improved engagement and conversion rates.
- Monitor email campaign performance, analyze metrics, and generate reports to measure the effectiveness of campaigns. Use insights to refine strategies and achieve better results.
- Manage and maintain email lists, ensuring compliance with relevant regulations (e.g., GDPR, CAN-SPAM) and industry best practices.
- Work closely with the marketing team to coordinate email marketing efforts with other channels and initiatives, ensuring a consistent brand message.
- Stay up-to-date with industry trends, email marketing best practices, and the latest technologies to enhance campaign performance.
Qualifications:
- Bachelor's degree in Marketing, Communication, or a related field preferred.
- 1 to 3 years of proven experience in email marketing, preferably within the IT industry.
- Proficiency with email marketing platforms (e.g., MailChimp, HubSpot, Marketo) for campaign creation, automation, and analytics.
- Strong understanding of IT industry trends, terminology, and target audience preferences.
- Excellent written and verbal communication skills, with an eye for detail and ability to craft engaging email content.
- Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions.
- Familiarity with A/B testing methodologies and campaign optimization techniques.
- Knowledge of email compliance regulations, including GDPR and CAN-SPAM.
- Creative thinking and problem-solving skills to develop innovative email marketing strategies.
- Strong organizational and time-management skills, with the ability to manage multiple campaigns simultaneously.
- Collaborative team player with the ability to work cross-functionally and communicate effectively.