Director

Description:

This is a newly created role for a Director of Product Marketing and CRM to join an innovative consumer app, based anywhere in the APAC timezone (the role is 100% remote).

The company is a leading mobile/web app for communications and language learning, utilizing Artificial Intelligence to help users communicate more effectively. The app works with Artificial Intelligence and helps consumers (and corporates) communicate better. Having gained significant industry recognition, the company is now seeking a senior person to head up Product Marketing and CRM initiatives.

Key Responsibilities:

• Lead a team of marketers focused on driving user growth and engagement through strategic initiatives.
• Develop go-to-market (GTM) strategies for new features, create pricing experiments, and implement comprehensive CRM strategies to boost user lifetime value.
• Collaborate and work closelt with the product team and be an expert on growing a company leveraging product-related levers
• Drive website and SEO improvements, optimizing user experience and organic growth.

Key Qualifications:

• 8+ years of experience in product marketing or CRM, with proven success in driving user growth in B2C products.
• Experience in fast-growing startups with significant user volumes, where you’ve played a central role in product development.
• At least 1-2 years of experience managing teams.
• Strong analytical, communication, and collaboration skills, with the ability to secure stakeholder buy-in.