Description:
We are seeking a highly motivated and experienced Digital Media Strategist to join our dynamic real estate company. As a Digital Media Strategist, you will be responsible for developing and implementing effective digital marketing campaigns to drive brand awareness, generate leads, and enhance our online presence. If you are passionate about real estate and possess a strong background in digital marketing strategies, we would love to hear from you.
Responsibilities:
- Develop and execute comprehensive digital marketing strategies to promote our real estate company across various online platforms.
- Create and manage digital advertising campaigns (including PPC, display ads, and social media ads) to drive traffic and generate high-quality leads.
- Conduct market research to identify target audiences and optimize digital campaigns accordingly.
- Utilize analytics tools to monitor campaign performance, identify trends, and make data-driven recommendations for improvement.
- Collaborate with the marketing team to develop engaging content for website, blog, social media, and other digital channels.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices in the real estate industry.
- Monitor and manage online reputation, ensuring positive brand representation across all digital platforms.
- Provide regular reports on campaign performance and key metrics to the management team.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven experience as a Digital Media Strategist or similar role, preferably in the real estate industry.
- In-depth knowledge of digital marketing channels, tools, and best practices.
- Strong analytical skills with the ability to interpret data and make strategic recommendations.
- Proficient in using Google Analytics, AdWords, and social media advertising platforms.
- Excellent written and verbal communication skills.
- Creative thinker with the ability to develop engaging content that resonates with the target audience.
- Ability to multitask and manage multiple digital campaigns simultaneously.
- Strong attention to detail and organizational skills.