Digital Media Manager

Description:

As a Media Buyer & Digital Marketing Specialist, you’ll be pivotal in shaping our clients’ digital journeys. Your role will focus on managing social media, ad budgets, optimizing campaign performance, and driving maximum ROI. If you excel in fast-paced environments, have a keen eye for digital trends, and love to optimize for impact, this position is perfect for you!

Key Responsibilities:

Media Buying & Ad Management: Execute and optimize media strategies across META (Facebook, Instagram), Google Ads, and other digital media platforms to meet client objectives.

Campaign Strategy & Optimization: Design data-driven campaigns, continually refining them to enhance reach, engagement, and conversions.

Data Analysis: Evaluate ad performance metrics and extract insights to enhance ROAS and CPA.

Budget Management: Oversee ad budgets, ensuring efficient use of resources while meeting KPIs.

Audience Targeting & Segmentation: Conduct in-depth audience research to craft targeted campaigns that resonate.

Reporting: Create and present detailed performance reports with actionable insights and recommendations.

Qualifications:

Experience: 3+ years in media buying and digital marketing, showcasing a proven track record of successful ad campaigns.

Platforms: Skilled in META (Facebook, Instagram), Google Ads, LinkedIn, and programmatic ad platforms.

Technical Skills: Proficient in Google Analytics, Meta Business Suite, and other analytical tools.

Creative Thinker: Demonstrated ability to create innovative ad strategies tailored to diverse clients.

Communication Skills: Strong verbal and written communication abilities to collaborate with team members and clients effectively.

Certifications: Relevant certifications (Google Ads, Facebook Blueprint) are a plus.