Description:
We are seeking an experienced Digital Marketing Strategist to drive our online sales through effective advertising strategies on Google Ads and various social media platforms. The ideal candidate will have a deep understanding of digital marketing, a proven track record of successful ad campaigns, and the ability to lead a team towards achieving sales objectives.
Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies aimed at increasing product sales.
- Optimize existing Google Ads and social media ad campaigns for maximum performance.
- Analyze campaign performance metrics and adjust strategies accordingly to achieve desired outcomes.
- Collaborate with our content creation team to ensure all ad creatives align with our marketing goals and brand voice.
- Conduct market research to identify target audiences, competitors, and industry trends.
- Provide regular reports on campaign performance and insights to identify areas for improvement.
- Stay up to date with the latest digital marketing trends and best practices.
Qualifications:
- Proven experience in managing and optimizing Google Ads and social media advertising campaigns (Facebook, Instagram, etc.).
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Experience in e-commerce and familiarity with home decoration products is a plus.
- Excellent communication and leadership skills to manage a small team effectively.
- Creative mindset with the ability to develop innovative marketing strategies.
- Familiarity with tools and software for ad management, tracking, and analytics.