Digital Marketing Specialist

Description:

Responsibilities include

• Develop and Execute Strategic Campaigns: Formulate and execute comprehensive digital marketing campaigns aligned with the company's business objectives, focusing on acquisition and growth.
• Strategic Planning: Strategize on campaign objectives, target audiences, and channels to maximize ROI and achieve acquisition goals.
• Cross-Functional Collaboration: Collaborate closely with product, content, and marketing teams to ensure alignment and effective communication for campaign success.
• Innovative Strategy: Continuously identify unique opportunities and define strategic approaches to enhance value propositions and drive customer acquisition.
• Project Coordination: Coordinate with cross-disciplinary team members to ensure project requirements, deadlines, and schedules are met effectively.
• Data-Driven Decision Making: Present well-reasoned, data-driven proposals to prioritize recommendations and drive results in digital marketing campaigns.
• Performance Measurement: Create and maintain comprehensive documentation, dashboards, and utilize appropriate systems and tools to measure campaign performance.
• KPI Management: Ensure that all campaigns are delivered on time and within defined KPIs and budget constraints.
• Stakeholder Management: Cultivate and maintain positive relationships with stakeholders through effective communication and interpersonal skills.

Key Requirements

• Analytical Skills: Proficiency in data analysis to make data-driven decisions and formulate effective digital marketing strategies.
• Leadership Abilities: Strong leadership skills, excellent communication, and the ability to collaborate effectively with cross-functional teams.
• Adaptability: Strong problem-solving skills and the ability to adapt quickly to changing market dynamics.
• Multitasking and Detail-Oriented: Strong multitasking and prioritization skills with a keen attention to detail, while maintaining a consumer-centric focus.
• E-commerce Experience: Proven experience in digital marketing, campaign management, or a related role within an e-commerce or marketplace environment.
• Education: Bachelor's or Master’s degree in business or a related field.
• Work Experience: 2 to 3 years of proven work experience in digital marketing, campaign management, or a similar role.