Digital Marketing Specialist

Description:

• Develop a yearly digital marketing strategy as part of the broader marketing and communications plan in line with the global business plan.

• Collaborate with Operations, Sales & Marketing team, plan and implementation marketing initiatives including, SEO tactics, email marketing, video platforms and both paid social advertising and organic social campaigns.

• Measure performance and insights of all digital marketing campaigns and assess performance against goals to ensure ROI and KPI’s are reached.

• Monitor, review and advise business of new technologies for product development, customer engagement and brand building.

• Manage budget for digital marketing platforms.

• Oversaw numerous social media campaigns, including creating and deploying content, engaging with target audiences, and boosting reach with strategic ad placements.

• Directed traffic growth strategies, including SEO, content distribution, email marketing.

• Maintained company's social media presence by posting messages, answering posts and monitoring responses.

• Developed marketing content such as blogs, promotional materials and advertisements for social media platforms including LinkedIn, Instagram, Facebook, Twitter, etc.

• Write social media content to increase engagement with customers.

• Discussed SEO needs and optimized strategies for short- and long-term campaigns.

• Maintained expert-level skills in digital platforms such as Facebook Business Manager, Google Ads, and Google Analytics.