Digital Marketing Specialist

Description:

As a Digital Marketing Manager, you will play a crucial role in driving successful digital marketing campaigns for our diverse range of clients. Your responsibilities will include developing and executing highly effective Facebook advertising strategies to meet client objectives and ensure exceptional campaign performance. You will conduct thorough audience research and competitive analysis to optimize targeting, messaging, and ad placements. Additionally, you will create compelling ad copy, visuals, and landing pages that resonate with the target audience and drive engagement. Monitoring and analyzing campaign performance, utilizing data-driven insights to make strategic optimizations and maximize results and ROI, will be key to your success. Collaboration with cross-functional teams, including designers, copywriters, and account managers, will be essential to ensure seamless campaign execution and deliver exceptional client experiences. Staying up-to-date with the latest industry trends, best practices, and Facebook platform updates will enable you to drive innovation and maintain a competitive edge.

To excel in this role, you should have a minimum of 2 years of proven experience managing successful Facebook advertising campaigns, preferably within an agency environment. Demonstrating expert knowledge of Facebook Ads Manager, Business Manager, and Power Editor, along with the ability to navigate and utilize these tools effectively, is essential. Proficiency in advanced audience targeting, ad placement strategies, and bidding techniques to optimize campaign performance is a must. Strong analytical skills, the ability to interpret campaign data, generate actionable insights, and make data-driven decisions will be critical. Excellent written and verbal communication skills, with a focus on crafting compelling ad copy and effectively communicating with clients and internal stakeholders, are highly valued. Being detail-oriented, organized, and capable of managing multiple projects simultaneously in a fast-paced, deadline-driven environment will contribute to your effectiveness.