Description:
We are a leading education institute seeking a talented and dynamic digital marketing specialist to join our team. In this role, you will be responsible for managing our social media presence, creating compelling content, implementing SEO strategies, and managing digital advertising campaigns to drive website traffic and increase brand visibility.
Responsibilities:
- Develop and implement a social media strategy to expand our brand visibility and increase engagement,
- Write creative and engaging content for our social media platforms, website, and other digital channels,
- Implement SEO best practices to optimize website visibility and drive organic traffic,
- Plan, launch, and manage digital advertising campaigns (PPC, Display, SEM, Social) to attract new customers and drive conversions,
- Monitor and analyze campaign performance and revise accordingly,
- Stay up-to-date with industry trends and changes to continually improve our digital marketing efforts.
Requirements:
- At least 5 years of experience in digital marketing, with a focus on social media, content marketing, SEO, and PPC campaign management,
- Bachelor's degree in marketing, communication, or related field,
- Knowledge of SEMRush, Ahrefs, or other SEO tools,
- Ability to create engaging and creative content with exceptional writing skills,
- Skilled in using analytics tools to monitor digital marketing campaign performance,
- Experience with PPC campaigns, including Google Ads and social media advertising,
- A passion and willingness to learn and grow within the industry.