Digital Marketing Specialist

Description:

This is a full-time on-site role for a Digital Marketing Executive located in Karachi. The Digital Marketing Executive will be responsible for day-to-day tasks related to marketing, communication, social media marketing, web content writing, and web analytics to enhance the brand's online presence and engage with customers effectively.

Requirements:

Passion & Expertise for fashion, streetwear, and digital culture.

Proficiency in Instagram & Facebook (tools like Canva are a plus!).

Ability to work independently and collaborate with a creative team.

Experience in content creation or social media management is a bonus, (but not a must)!

Social Media Marketing skills

Experience in digital marketing strategies and campaigns

Knowledge of SEO and SEM techniques related to Ecommerce Platforms.

Data-driven mindset

Bachelor's degree in Marketing, Communications, or related field

Strong Communication & writing skills and an eye for visual storytelling.

Responsibilities:

Research, brainstorm, and develop content ideas for social media Pages

Run & Manage Social Media Ads (Meta Ads) for Boosting business awareness & sales.

Respond to messages and comments, and engage with audience

Plan and execute social media campaigns with Collaborative Communities

Use analytics tools to track and analyze social media performance

Prepare reports on Track engagement & performance and suggest data-driven improvements.

Audit and analyze social media presences, including digital advertising costs and returns

Assist social media including copywriters and other content creators

Collaborate on campaigns, influencer partnerships, and seasonal launches