Description:
We are looking for a Digital Marketing specialist to develop, implement, track and optimize digital marketing campaigns across all digital channels. An ideal candidate will be responsible for generating leads to acquire properties across London / UK. The role is to increase brand visibility, engage landlords and property agents.
Responsibilities:
- Developing and executing social media strategies to boost brand awareness, engagement, and generating leads to acquire properties across London / UK.
- Manage and optimise website content and SEO to enhance traffic and conversions
- Align digital efforts across platforms like Google Ads, Facebook, Instagram, LinkedIn and property portals to optimize lead generation and conversion rates.
- Plan and run digital campaigns for property investments, events, and webinars
- Align marketing strategies with sales and investment goals and ROI
- Develop engaging content (blogs, emails, videos) tailored to the target audience (landlords and agents)
- Use A/B testing, segmentation, and personalisation to drive engagement.
- Collaborate with the team to create impactful content and deliver compelling campaigns that resonate with target audiences.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Instrument conversion points and optimize user funnels
- Evaluate emerging technologies.
Requirements:
- Bachelor’s degree in Marketing, Business, or a related field.
- Proven work experience in digital marketing
- Excellent knowledge of PPC, Google Ads, META ads along with budgeting.
- Expertise in Responsive Search Ads (RSAs)
- Familiar with modern Google Ad Structure
- Email marketing expertise
- Strong approach to getting organic traffic
- Demonstrable experience in managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Expertise in digital marketing, paid advertising, and high-velocity sales environments with large lead volumes.