Digital Marketing Specialist

Description:

Founded in the United Arab Emirates, our company is a dynamic one-stop-shop for international traders and investors. With a team of experts in financial and legal services, market research and business partnerships, we are expanding our operations to Qatar, Iraq, Saudi Arabia and Pakistan. Our team of experts distinguish us in the market and enables us to effectively meet the diverse needs of both entrepreneurs and established companies. We offer all essential services for market entry: business matchmaking, trade procedures and documentation, tender and project updates, and trade finance support, ensuring personalized service for every client, we are also dealing with major business entities and Government agencies for marketing of teir projects. With offices in the United Arab Emirates, Saudi Arabia, Iraq, and Pakistan, we are well-equipped to assist clients in tapping into new markets.

Role Summary:

The Digital Marketing Specialist will be responsible for creating and implementing effective marketing strategies that leverage AI-powered tools to optimize lead generation. The ideal candidate will have a deep understanding of digital marketing trends, advanced knowledge of AI applications, and a proven track record in developing data-driven campaigns.

Key Responsibilities:

• Lead Generation:
• Develop and execute targeted digital marketing campaigns to generate high-quality leads for the company.
• Utilize AI tools to identify, analyze, and target potential customers.
• Campaign Management:
• Design and manage multi-channel marketing campaigns, including email, social media, PPC, and SEO.
• Monitor and analyze campaign performance to maximize ROI.
• AI Integration:
• Leverage AI technologies for predictive analytics, customer segmentation, and personalization.
• Implement AI-powered chatbots and virtual assistants to enhance customer interactions.
• SEO and Content Strategy:
• Conduct keyword research and optimize website content to improve search engine rankings.
• Develop AI-enhanced content strategies to engage target audiences.
• Data Analytics and Reporting:
• Use AI-driven analytics tools to measure marketing performance and generate actionable insights.
• Create comprehensive reports on lead generation, conversion rates, and campaign effectiveness.
• Collaboration and Innovation:
• Work closely with the sales team to align marketing strategies with business goals.
• Stay updated on emerging digital marketing and AI trends to keep the company ahead of the competition.

Qualifications:

• Education:
• Bachelor’s degree in Marketing, Business Administration, Computer Science, or a related field.
• Experience:
• 3+ years of experience in digital marketing with a focus on lead generation.
• Proven expertise in leveraging AI tools and applications for marketing purposes.
• Skills:
• Advanced knowledge of digital marketing platforms (Google Ads, Facebook Ads, LinkedIn, etc.).
• Hands-on experience with AI tools (ChatGPT, MidJourney, Jasper, etc.) for campaign optimization.
• Proficiency in analytics tools (Google Analytics, Tableau, or similar).
• Excellent understanding of SEO, SEM, and content marketing strategies.
• Strong communication, analytical, and problem-solving skills.