Description:
Our company is a dynamic one-stop shop for international traders and investors, offering essential market entry services, trade finance support, and business matchmaking. With operations in UAE, Saudi Arabia, Iraq, and Pakistan, we are expanding into new markets, leveraging AI-powered digital marketing to enhance our growth. We are looking for a Digital Marketing Specialist who can implement data-driven marketing strategies and utilize AI tools for lead generation, campaign optimization, and customer engagement.
Key Responsibilities:
Lead Generation:
- Develop and execute targeted digital marketing campaigns to generate high-quality leads.
- Utilize AI tools for customer identification, segmentation, and predictive analytics.
Campaign Management:
- Design and manage multi-channel campaigns across email, social media, PPC, and SEO.
- Track, analyze, and optimize campaign performance to maximize ROI.
AI Integration & Innovation:
- Implement AI-powered chatbots and virtual assistants to enhance customer engagement.
- Leverage AI tools (ChatGPT, MidJourney, Jasper, etc.) for campaign optimization and automation.
SEO & Content Strategy:
- Conduct keyword research and optimize website content for higher search engine rankings.
- Develop AI-enhanced content strategies to engage and convert audiences.
Data Analytics & Reporting:
- Utilize Google Analytics, Tableau, and AI-driven tools to measure marketing performance.
- Provide comprehensive reports on lead generation, conversion rates, and campaign effectiveness.
Collaboration & Market Research:
- Work closely with sales teams to align marketing strategies with business goals.
- Stay updated on the latest digital marketing and AI trends to maintain a competitive edge.
Required Skills & Qualifications:
Education:
- Bachelor’s degree in Marketing, Business Administration, Computer Science, or a related field.
Experience:
- 3+ years of experience in digital marketing with a focus on lead generation.
- Proven expertise in AI-powered marketing strategies.
Skills:
- Advanced knowledge of Google Ads, Facebook Ads, LinkedIn Ads, and other digital platforms.
- Hands-on experience with AI marketing tools (ChatGPT, MidJourney, Jasper, etc.).
- Strong expertise in SEO, SEM, content marketing, and analytics tools (Google Analytics, Tableau, etc.).
- Excellent communication, problem-solving, and data-driven decision-making skills.
What We Offer:
✅ Competitive salary + performance-based bonuses
✅ Opportunity to work with cutting-edge AI technologies
✅ A dynamic, innovative, and collaborative work environment
✅ Professional development and career growth opportunities