Digital Marketing Specialist

Description:

We are looking for an experienced Digital Marketing Specialist to globally represent our company and promote our products to a broad audience. The ideal candidate should have experience working in a Microsoft consulting firm and a strong understanding of digital marketing strategy. They will be responsible for creating and executing marketing campaigns, building brand reputation, and managing our online presence through various digital channels.

Key Responsibilities:

• Represent the company globally and promote products to a wide audience.
• Develop and implement effective digital marketing strategies to acquire new customers and increase brand awareness.
• Identify and leverage opportunities to showcase products at relevant events, conferences, and trade shows.
• Utilize LinkedIn and other social media platforms to enhance brand visibility and engage with the target audience.
• Stay updated with the latest Microsoft events, trends, and technologies and integrate them into marketing strategies.
• Collaborate with sales, product, and customer success teams to align marketing efforts with business objectives.
• Analyze campaign results, track key performance indicators (KPIs), and optimize marketing strategies accordingly.
• Develop a deep understanding of the target audience’s needs and preferences.
• Create and curate high-quality content, including blog posts, social media posts, email campaigns, and more.

Requirements:

✔ 3+ years of experience in digital marketing (preferably in a Microsoft consulting firm).
✔ Strong knowledge of marketing strategy, campaign development, execution, and performance tracking.
✔ Excellent understanding of Microsoft products and services.
✔ Proven experience with social media marketing (LinkedIn, Facebook, Instagram).
✔ Strong public presence on LinkedIn with a large and engaged network.
✔ Ability to stay updated on Microsoft events, trends, and emerging technologies.
✔ Excellent communication, writing, and presentation skills.
✔ Ability to work in a fast-paced environment and manage multiple projects.
✔ Strong analytical and problem-solving skills with the ability to optimize marketing efforts.

Nice to Have:

✔ Experience with marketing automation platforms.
✔ Knowledge of SEO and SEM principles, including keyword research, link-building, and paid advertising.
✔ Experience in content creation (blog posts, videos, social media).
✔ Familiarity with Google Analytics, Excel, or other data analysis tools.
✔ Certification in digital marketing (HubSpot, Google Analytics, or similar).