Digital Marketing Specialist

Description:

• Strong knowledge in lower funnel campaigns, pixels, catalogue campaigns and ROAS campaigns

• Managing end-to-end social media campaigns – campaign planning, budget distribution, implementation, optimization and post-campaign reporting.

• Paid Digital Media Channels include, but not limited to: Facebook, Instagram, YouTube, Google Display, Search, Twitter, Snapchat, TikTok and LinkedIn

• Ensure client KPIs, goals and objectives are achieved against pre-defined benchmarks along with making sure any global guidelines are strictly followed.

• Manage the platform’s daily budgets, billing reconciliation and spend pacing in adherence to allocations and desired return

• Provide regular analysis, recommendations, and feedback to Client Teams and/or Clients

• Work closely with the Client teams to recommend effective growth strategies and budgets

• Effectively collaborate with other teams and internal stakeholders

• Drive innovation within the team, keeping abreast of market trends and developments, identifying new platforms, tech, and audiences to drive our social offering forward

• Clearly communicate Digital performance and uncover growth levers, effectively documenting our strategies and approach, to drive common understanding and efficiency

• Oversee performance across several accounts and provide feedback to managed team members and team Lead

Skills Required:

• Good knowledge and experience with online marketing tools and best practices

• Experience in Excel, advanced formulas, pivot tables & data manipulation techniques.

• Experience in creating Google Data Studio dashboard is a plus

• Experience in PowerPoint, pitch presentations, strategy decks, solution proposals

• Excellent stakeholder management with exposure to CXOs along with department heads

• Great interpersonal and communication skills