Description:
Are you ready to drive innovation in the digital realm? TechAbout, a leader in web-based design, app development, SEO, and digital marketing, is seeking a dynamic Digital Marketer to join our team. With a decade of excellence, we specialize in delivering tailored solutions that redefine industry standards.
Key Responsibilities:
- Setting up, managing, and optimizing digital marketing campaigns across multiple channels, including SEM, social media, and display advertising to improve visibility and drive qualified traffic.
- Analyze campaign performance using analytics tools such as Google Analytics, identify trends and make data-driven decisions to increase leads and brand visibility.
- Utilize CRM to update the prospect list day/week.
- Manage digital marketing budgets and strong analytical skills to interpret complex campaign data, measure performance, and derive actionable insights to improve advertising strategies and ROI.
- Plan, execute, and optimize digital marketing campaigns across various channels, including Search Engine Optimization (SEO), SEM, Pay Per Click (PPC), Social Media Marketing, Email Marketing, and Content Marketing.
- Conduct market research to identify trends, opportunities, and competitive analysis to inform marketing strategies.
- Collaborate with the content team to create high-quality, engaging content for digital campaigns, including blog posts, social media updates, email newsletters, and videos.
Your Qualifications
- Bachelor's degree in sales, marketing, advertising, or other related field.
- Minimum Fresh OR 1 year of hands-on experience in online media, advertising sales, and familiarity with sales in a customer-oriented environment.
- Strong understanding of digital marketing channels, including SEM, social media, and display advertising.
- Excellent understanding of online user behavior, including mobile and social networking, online marketing, and measurement of online performance, especially the impact of SEO and conversions
- Proficient in using digital marketing tools and platforms such as Google Analytics, Google Tag Manager, Google Ads, Facebook Ads, Remarketing, and other ad networks; to track and measure campaign effectiveness.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Excellent collaboration skills, with the ability to work effectively in a team environment.
- Google-specific qualifications are a plus.
- Excellent communication skills (written and verbal) in English