Digital Marketing Specialist

Description:

About the Role: We’re looking for a creative and results-driven Digital Marketing Specialist to enhance our online presence, share our impact stories, and drive engagement with our mission. You will lead digital campaigns, manage our social media channels, and develop content strategies that resonate with our audience and promote our vital work. The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels.

Key Responsibilities:

• Plan, implement, and optimize digital marketing campaigns across multiple platforms (Social Media, SEO, PPC, Tiktok, YT OTG, LinkedIn)
• Monitor campaign performance, analyze results, and generate insights to improve future efforts
• Collaborate with teams to ensure our digital presence aligns with our healthcare and awareness goals
• Manage and grow our social media platforms, ensuring consistency and audience engagement
• Stay updated with digital trends, tools, and best practices to keep us ahead

What We’re Looking For:

• Bachelor’s degree in Marketing, Communications, or a related field
• 2+ years of experience in digital marketing (experience in the nonprofit/healthcare sector is a plus)
• Proficiency with digital tools like Google Analytics, SEO, PPC, and social media management
• Strong analytical skills and a passion for data-driven decision-making
• Excellent communication and collaboration skills with a creative approach
• Must have creative content creation skills.