Digital Marketing Specialist

Description:

Key Responsibilities:

- Develop, implement, and optimize PPC campaigns on Google Ads to drive lead generation and business growth.

- Conduct keyword research, bid management, and regular performance analysis to ensure maximum ROI.

- Implement SEO best practices to improve organic search rankings, increase website traffic, and enhance visibility.

- Monitor website performance through tools like Google Analytics and make data-driven decisions to improve campaign results.

- Collaborate with content creators to produce SEO-optimized content and design effective landing pages for PPC campaigns.

- Stay current on industry trends and tools related to PPC, SEO, and digital marketing.

- Provide regular reports on campaign performance and recommendations for improvement.

Requirements:

- Proven track record of managing successful PPC campaigns on Google Ads with measurable results.

- Strong knowledge of SEO strategies, including keyword research, on-page optimization, and link building.

- Experience working with service-based businesses.

- Proficiency with digital marketing tools such as Google Analytics, Google Ads, and SEO software.

- Excellent analytical skills and attention to detail.

- Ability to work independently and manage multiple campaigns.

- Strong communication skills.