Digital Marketing Specialist

Description:

We are seeking a skilled Digital Marketing Specialist with expertise in digital marketing, SEO, and PPC. You will lead SEO strategies, manage media buying, and optimize PPC campaigns to boost brand visibility and drive growth across various platforms. This role includes team management, client communication, and close collaboration with the sales team to support revenue growth.

Key Responsibilities:

SEO Strategy & Execution:

• Develop and implement on-page, off-page, and technical SEO strategies.
• Conduct keyword research, optimize content, and manage on-page elements for SEO.
• Lead link-building, influencer outreach, and optimize for local SEO and mobile.
• Use tools like Google Analytics, SEMrush, and Search Console to track performance.

Social Media Strategy & Content Creation:

• Plan and execute social media campaigns on Instagram, Facebook, LinkedIn, and X.
• Create engaging content (images, videos, posts) to drive brand engagement.
• Monitor trends, schedule posts, and analyze metrics to optimize performance.

PPC & Media Buying:

• Plan and manage paid social media campaigns (Facebook Ads, Instagram Ads, LinkedIn Ads).
• Optimize media buying to ensure budget efficiency and ROI.

Requirements:

• 2-3 years of experience in SEO, social media marketing, and content creation.
• Expertise in SEO tools (SEMrush, Ahrefs) and social media tools (Hootsuite, Buffer).