Digital Marketing Specialist

Description:

We are seeking a talented and results-driven Digital Marketing Specialist with a strong focus on lead generation to join our dynamic team. This role is designed for an individual who excels in social media marketing, particularly on Instagram and Facebook and has a proven track record of success in the car detailing, dog grooming, and, wash and saloon industries. Experience working in international markets, emphasising the Australian market, is highly desirable.

Key Responsibilities:

- Lead Generation: Develop and execute targeted lead generation campaigns to drive quality leads and conversions in the car detailing, dog grooming, car wash and saloon sectors.

- Social Media Strategy: Create and manage effective social media strategies on Instagram and Facebook to drive traffic and lead.

- Campaign Management: Design, implement, and optimize social media advertising campaigns to achieve measurable results.

- Performance Analysis: Monitor and analyse campaign performance metrics, generate reports, and provide actionable insights to improve ROI.

- Content Creation: Develop compelling content tailored to our target audience, including ad copy, social media posts, and promotional materials.

- Market Research: Stay updated on industry trends, competitor activities, and emerging social media tools to maintain a competitive edge.

- International Market Focus: Manage and adapt marketing strategies for international markets, with a particular emphasis on Australian market dynamics.

Qualifications:

- Experience: Proven experience in digital marketing with a strong focus on lead generation, particularly in the car detailing, dog grooming, car wash and saloon industries.

- Social Media Expertise: Deep understanding of social media platforms, especially Instagram and Facebook, with a track record of successful campaigns.

- Results-oriented: Demonstrated ability to achieve and exceed lead generation and conversion goals.

- International Market Experience: Experience working with international markets, with a bonus for knowledge of the Australian market.

- Communication Skills: Excellent verbal and written communication skills with the ability to convey complex ideas clearly and effectively.

- Analytical Skills: Strong analytical capabilities to assess campaign performance and derive actionable insights.

- Technical Skills: Proficiency in digital marketing tools and platforms, including social media management and analytics tools.