Digital Marketing Specialist

Description:

We are seeking a talented and experienced Digital Marketing Specialist to join our team. The ideal candidate will have a strong background in social media marketing, particularly in managing Facebook, Instagram, and WhatsApp advertising campaigns. Additionally, proficiency in creating and managing Google AdWords campaigns and newsletters is essential. The candidate should have at least 2 years of relevant experience in digital marketing, with a proven track record of driving engagement and conversions across various online platforms.

Location: Karachi

Responsibilities:

- Develop and implement engaging content for Facebook posts, Instagram posts, and WhatsApp adverts to increase brand visibility and engagement.

- Create and manage Facebook ad campaigns to target specific audiences and achieve desired marketing objectives.

- Utilize Facebook Messenger adverts to drive engagement and conversions through personalized messaging.

- Curate visually appealing Instagram posts and run effective Instagram ad campaigns to reach a broader audience and drive traffic to our website.

- Design and execute WhatsApp adverts to engage with customers and promote products or services effectively.

- Develop and distribute newsletters to our subscriber base, delivering valuable content and promotions to drive customer engagement and retention.

- Create and manage Google AdWords campaigns to increase website traffic, generate leads, and maximize ROI.

- Optimize Google campaigns through keyword research, ad copy testing, and performance analysis to improve campaign effectiveness and efficiency.

Requirements:

- Minimum of 2 years of experience in digital marketing, with a focus on social media advertising and Google AdWords.

- Proven track record of managing successful Facebook, Instagram, and WhatsApp advertising campaigns.

- Strong understanding of digital marketing principles and best practices.

- Excellent communication skills and ability to craft compelling ad copy and content.

- Analytical mindset with the ability to interpret data and optimize campaigns for maximum performance.

- Proficiency in using marketing analytics tools such as Google Analytics and Facebook Ads Manager.

- Creative thinking and ability to generate innovative ideas to drive engagement and conversions.