Description:
A digital marketing specialist is responsible for developing, implementing, and managing marketing campaigns that promote a company's products, services, or brand online.
JOB RESPONSIBILITIES:
- Research and develop course outlines, lesson plans, and learning materials for online classes covering various aspects of digital marketing such as SEO, social media marketing, email marketing, PPC advertising, content marketing, and analytics.
- Write engaging and informative content, including lectures, presentations, quizzes, assignments, case studies, and reading materials, to effectively convey digital marketing concepts and strategies to learners.
- Stay updated on industry trends, best practices, and emerging technologies in digital marketing through online research, industry publications, webinars, and conferences to ensure course content remains relevant and up-to-date.
- Conduct market research and analyze trends to identify new opportunities and improve campaign performance
JOB REQUIREMENTS:
- Bachelor's degree in marketing, communications, journalism, or a related field (Master's degree preferred).
- Proven experience in digital marketing, content writing, and online course development, with a strong understanding of SEO, social media, email marketing, PPC advertising, and analytics.
- Excellent writing, editing, and research skills, with the ability to convey complex concepts in a clear and engaging manner.
- Experience with online teaching platforms, web conferencing tools, and learning management systems (LMS) preferred.
- Strong presentation and communication skills, with the ability to facilitate online classes and engage with learners effectively.
- Creative thinker with a passion for innovation and continuous improvement in the digital marketing field.