Digital Marketing Manager

Description:

Design Henge is looking for a Digital Marketing Manager for the E-commerce Domain. Interested candidates are requested to carefully review the key responsibilities and apply via the provided email address.
Key Responsibilities
Campaign Management
Set up, manage, and optimize paid search campaigns for e-commerce across platforms like Google Ads, Bing Ads, and other PPC channels.
Create, monitor, and optimize various types of PPC campaigns including Google Shopping, Performance Max campaigns, and dynamic remarketing ads.
Manage ad budgets, ensuring optimal spend and maximum return on investment (ROI).

E-commerce Strategy
Develop and execute PPC strategies tailored to e-commerce objectives like increasing traffic, improving conversion rates, and boosting online sales.
Work closely with the marketing team to align PPC campaigns with product launches, promotions, and seasonal offers.

Performance Analysis & Reporting
Analyze campaign performance data and provide actionable insights for improvements.
Conduct A/B testing on ad copy, bidding strategies, and targeting to continually improve campaign performance.
Generate detailed reports, showcasing key performance metrics (KPI) such as ROAS (Return on Ad Spend), CPA (Cost Per Acquisition), CTR (Click-Through Rate), and conversion rates.

Technical Expertise
Utilize advanced PPC tools and strategies to ensure campaigns are optimized for maximum performance.
Experience with Performance Max campaigns and a deep understanding of its features.
Use Google Tag Manager, Google Analytics, and other analytics tools to track campaign performance and gather insights.

𝑶𝒕𝒉𝒆𝒓 𝑫𝒆𝒕𝒂𝒊𝒍𝒔:
Days: Monday to Friday
Location: Johar block - 4, KHI
Shift: Morning (10:00 am to 07:00 pm)
Budget: Open

𝑩𝒆𝒏𝒆𝒇𝒊𝒕𝒔
🌟 Medical Insurance
🌟 OPD
🌟 Bonus (performance & retention based)
🌟 Paid sick, casual & annual leaves
🌟 Yearly increment based on performance
🌟 Friday lunch/dinner