Digital Marketing Manager

Description:

Blue Star manufacturing (Pvt.) Ltd is looking for inspiring Digital Marketing Manager (Female) for Lahore office reporting directly to Director.

Responsibilities:

· Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising

· Maintaining our social media presence across all digital channels

· Measuring and reporting on the performance of all digital marketing campaigns

· Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

· Design, build and maintain our social media presence

· Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

· Identify trends and insights, and optimize spend and performance based on the insights

· Brainstorm new and creative growth strategies

· Plan, execute, and measure experiments and conversion tests

· Collaborate with internal teams to create landing pages and optimize user experience

· Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

· Instrument conversion points and optimize user funnels

· Collaborate with agencies and other vendor partners

· Evaluate emerging technologies.

· Provide thought leadership and perspective for adoption where appropriate

The Candidate must be willing to travel frequently within and outside the country

Qualification:

· BS/MS degree in marketing or a related field

· Proven 3 years of working experience in digital marketing

· Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

· Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

· Experience in optimizing landing pages and user funnels

· Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

· Working knowledge of ad serving tools

· Experience in setting up and optimizing Google AdWords campaigns

· Working knowledge of HTML, CSS, and JavaScript development and constraints

· Strong analytical skills and data-driven thinking

· Up-to-date with the latest trends and best practices in online marketing and measurement