Description:
Rezaid, founded in 2017, is a dynamic and innovative technology company headquartered in the UK, with a global client base spanning various industry. We've established ourselves as a trusted partner for businesses seeking cutting-edge digital solutions. Our commitment to excellence and innovation has driven consistent year-over-year growth, positioning us as a rising star in the tech industry.
We are seeking an experienced Marketing Manager to spearhead marketing efforts for one or more of our three divisions. The single most important aim of this role is to generate quality leads for our services and products. The ideal candidate will have a proven track record in digital marketing, lead generation, and developing comprehensive marketing strategies for both services and SAAS products.
4.1 Impact of the Role
As the Marketing Manager, you will be at the forefront of Rezaid's growth strategy. Your work will directly contribute to:
- Expanding our client base for digital marketing and custom software development services
- Establishing RFM as a leading project management solution in the film and TV production industry
- Increasing Rezaid's market share and brand recognition across all three divisions
- Driving revenue growth through effective lead generation and nurturing strategies
Your success in this role will be pivotal in shaping Rezaid's future and solidifying our position as an industry leader in both services and SAAS solutions.
5. Key Responsibilities
5.1 Digital Marketing Services
- Develop and implement marketing strategies to promote our digital marketing services
- Create compelling content to showcase our expertise in SEO, PPC, social media marketing, and other digital marketing areas
- Generate high-quality leads for our digital marketing services
5.2 Custom Software Development Services
- Design and execute marketing campaigns to highlight our custom software development capabilities
- Develop case studies and success stories to demonstrate our expertise in creating bespoke software solutions
- Generate qualified leads for our custom software development services
5.3 SAAS Product (Rezaid Film Management - RFM)
- Create and implement a go-to-market strategy for RFM
- Develop content marketing strategies to educate the film and TV industry about the benefits of RFM
- Generate and nurture leads to drive user acquisition for RFM
- Collaborate with the product team to gather user feedback and inform product development
5.4 General Responsibilities
- Manage and optimize marketing budgets across all divisions
- Develop and maintain a consistent brand voice across all marketing channels
- Implement and manage marketing automation tools and CRM systems
- Analyze marketing data and metrics to inform strategy and demonstrate ROI
- Stay up-to-date with the latest marketing trends and technologies
- Collaborate with sales teams to align marketing efforts with sales goals
6. Required Experience and Skills
- 5+ years of experience in marketing roles, preferably in the tech or SaaS industry
- Proven track record in generating high-quality leads through various marketing channels
- Strong understanding of digital marketing techniques, including content marketing, SEO, PPC, social media marketing, and email marketing
- Experience in developing and executing marketing strategies for both B2B services and SaaS products
- Proficiency in marketing automation tools (e.g., HubSpot, Marketo), CRM systems (e.g., Salesforce), and analytics platforms (e.g., Google Analytics, SEMrush)
- Excellent written and verbal communication skills
- Strong analytical skills with the ability to derive insights from data
- Experience in managing marketing budgets and demonstrating ROI
- Ability to work collaboratively in a fast-paced, dynamic environment