Description:
AI Marklabs Enterprises is seeking a dynamic and results-driven Digital Marketing Manager to join our team. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our company's products and services. This role requires creativity, strategic thinking, and a strong understanding of current online marketing tools and strategies.
Key Responsibilities:
- Develop and Implement Strategies: Create comprehensive digital marketing strategies to increase brand awareness, drive website traffic, and generate leads.
- Campaign Management: Plan, execute, and optimize digital marketing campaigns across various channels including SEO, SEM, social media, email, and display advertising.
- Content Creation and Management: Oversee the creation of engaging and relevant content for our website, social media platforms, email campaigns, and other digital channels.
- SEO and SEM: Manage and improve our organic search engine performance and goal-setting based on click-through rates, traffic, and conversions.
- Social Media Strategy: Develop and manage our social media strategy to increase engagement and grow our online community.
- Analytics and Reporting: Monitor and analyze the performance of marketing campaigns using tools like Google Analytics, and provide regular reports with insights and recommendations for improvement.
- Budget Management: Allocate and manage the digital marketing budget effectively to ensure maximum ROI.
- Team Collaboration: Work closely with the sales, product development, and customer service teams to ensure consistent messaging and brand alignment.
- Stay Current: Keep up-to-date with the latest trends and best practices in online marketing and measurement.
Requirements:
- Education: Bachelor’s degree in Marketing, Business, or a related field.
- Experience: Proven experience as a Digital Marketing Manager or similar role.
- Skills:
- Strong understanding of digital marketing concepts and best practices.
- Proficiency in marketing automation technology.
- Experience with B2B and B2C social media, Google Adwords, and email campaigns.
- Excellent communication and interpersonal skills.
- Strong analytical and project management skills.
- Creative mindset with the ability to think outside the box.
- Tools: Familiarity with web analytics tools (e.g., Google Analytics, WebTrends), and marketing automation software (e.g., HubSpot, Marketo).